#London olympic games commercial full#

here, in central london, beach volleyball events take place over the course of 11 days. вЂhorse guards paradeвЂ™ is just one of the cityвЂ™s landmarks which have been temporarily transformed to host various sporting competitions. Horse guards parade by populous image courtesy of populous the logistical challenges of placing a building the size of the arena within the dome required that the roof needed to sit snugly below the inner fabric, while still maintaining a minimum 4m separation for air and smoke reservoir provisions. the contemporary structure now known as вЂthe O2вЂ™, has been redeveloped by populous to include 20,000 seats. not having been conceived specifically for the olympics, it was originally built for millennium celebrations back in 2000. The вЂnorth greenwich arenaвЂ™ is home to the artistic gymnastics, trampoline, basketball and wheelchair basketball events. North greenwich arena photo by anthony charlton image courtesy of LOCOG / getty вЂolympic stadiumвЂ™ by populous, london, UK photo by steve bates image courtesy of LOCOG / getty

#London olympic games commercial full#

See designboomвЂ™s full coverage of the вЂolympic stadiumвЂ™ by populous. situated on a diamond-shaped island between two existing waterways, the seating bowl will accommodate 80,000 spectators during the games, and will downsize to a 25,000 seat venue as a means of maintaining a sustainable structure beyond its main purpose. their biggest feat has been the design of the вЂolympic stadiumвЂ™, the site of the opening and closing ceremonies along with the athletic track and field events. International practice populous has been a key player behind the architectural development of the london 2012 olympics, responsible for having created 35 competition and more than 100 non-competition venues. The london 2012 olympic stadium by populous image: LOCOG / getty Take a look at designboomвЂ™s article вЂ london 2012 olympics: the look of the gamesвЂ which offers a visual overview of how the visual identity of the summer olympics has been implemented.

permanent venues have been developed where a need for long-term use was deemed necessary, and where there was not, temporary ones have been built around the city, making use of and transforming existing london landmarks such as wimbledon, lordвЂ™s cricket ground, horse guard parade and greenwich park. the goal in building up an appropriate stage for the worldвЂ™s greatest sporting and cultural event was that the architecture conceived needed to look beyond 2012 and at the legacy it would leave on the british capital. In july 2011, one year before the opening of the 2012 games, the main venues and infrastructure for the london summer olympics were constructed and completed within budget. London 2012 olympic architecture and venues